The Global Village: Transformations in World Life and Media in the 21St Century download free [PDF and Ebook] by Marshall Mcluhan

The Global Village: Transformations in World Life and Media in the 21St Century download free [PDF and Ebook] by Marshall Mcluhan year 1992
  • Book name: The Global Village: Transformations in World Life and Media in the 21St Century
  • Author: Marshall Mcluhan
  • Release date: 1992/8/20
  • Publisher: OXFORD UNIVERSITY PRESS INC
  • Language: English
  • Genre or Collection: Medical
  • ISBN: 9780195079104
  • Rating: 7.12 of 10
  • Votes: 564
  • Review by: Callum Lowman
  • Review rating: 8.92 of 10
  • Review Date: 2018/9/5
  • Total pages: 236
  • Includes a PDF summary of 25 pages
  • Description or summary of the book: Marshall McLuhan's posthumous The Global Village, co-authored by Bruce Powers, explores the new 'laws' of media, 'laws' fostering a dramatic collision of viewpoints. The first based on Visual Space - the linear, quantitative mode of perception characteristic of the Western world is preserved by the medium of print. While the second, based on Acoustic Space - the holistic, qualitative reasoning of the East - is being fostered by television, the technologiesof the data base, communication satallites, and the globalmedia network.McLuhan and Powers offer the `Tetrad' as a four part structure of analysis for relieving the outcome of this collision. By focusing on four questions - What does this new medium enhance? What does it render obsolete? What does it retrieve that was long ago pushed aside? And what does it produce or become when extended beyond the limits of its potential? - one can postulate the cultural life of an arifact in advance by showing how a total saturated use would produce a reversal of the originalintent. For example, money converted into credit cards: the telephone to the omnipresence of teleconferencing; or the high-rise apartment building: enhancing privacy, rendering community obsolete, retrieving the catacombs, and reversing into a slum.McLuhan's insights, his aphorisms, and his legacy as 'the man behind the message', make The Global Village excellent reading for anyone interested in the shaping power of communication technology.
  • Estimated reading time (average reader): 11H32M16S
  • Other categories, genre or collection: Cognition & Cognitive Psychology, Media Studies, Cultural Studies, Medical Genetics, Philosophy Of Mind
  • Available formats: AZW, EPUB, OEB, PDF, TCR, WORD, DOC, TXT. Compressed in RAR, ALZ, TAR.Z, CAB, ZIP, AZW, XZ
  • Download servers: Dropbox, Mediafire, Hotfile, MEGA, Uploaded, FileCupid, FreakShare, LaciCloud, Torrent, Tresorit
  • Format: Paperback
  • Approximate value: 21.75 USD
  • Dimensions: 136x203x12mm
  • Weight: 186g
  • Printed by: Not Available
  • Published in: New York, United States
Categories: Medical, 1992, English
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